CERTIFICATE PROGRAM

Design for Marketers

Boost your career by adding design skills to your resume.

CERTIFICATE PROGRAM

Design for Marketers

Update your skills or learn the basics of design without committing to a four-year degree.

Tired of getting “feedback” from graphic designers about your marketing materials? Show them what’s what and take our Design for Marketers Certification Course! Gain insider knowledge from a designer’s perspective to create your visuals with skill and confidence. Gather targeted, streamlined skills to upgrade your marketing materials with hands-on instruction, use and understanding of industry-standard software, and everything you’ve been wondering about design. It’s everywhere! Give your career a marketing upgrade with this universally useful course.

Course Description

Overview and practical application of the principles and elements of design
Basics of visual branding and using brand personality
Differentiated layout and dynamic composition techniques
Using marketing strategies to determine design direction
Analysis of typographic choices for targeted messaging

Course Details

Location
Villa Maria College
240 Pine Ridge Road
Buffalo, NY 14225

Contact
Scasha Smith
[email protected]
716.961.1865

Cost
$500 per course
This program is offered in partnership with AAF Buffalo. Current AAF members are eligible for a program discount. Discounts are available for Villa students and alumni.

Ready to Get Started?

Enroll into Villa Maria’s Design for Marketers Certificate Program today!

5 consecutive Wednesdays: April 17, 24, May 1, 8 and 15 from 5:30 PM – 8:30 PM.

Meet Your Instructor

Julie Zack, M.A.

Julie Zack is an Associate Professor of Graphic Design at Villa Maria College. She teaches foundation, typography and portfolio courses, and facilitates the college’s award-winning student art and literary publication, SKALD. Professor Zack is a recipient of AAF Buffalo’s Levi-Osborne Award for Excellence in Communication and multiple awards for work created over her 30-year career. She holds a Master of Arts Degree in Advertising Design from Syracuse University.