For their senior project, the BFA graphic design students at Villa Maria College produce a comprehensive body of work. It represents the culmination of the visual communication and technical skills acquired throughout their undergraduate studies. It may include the branding and/or rebranding of both original or existing products, services and businesses with materials ranging from business systems to integrated marketing campaigns that include packaging, print advertising, and website design.
This is the 12th year that seniors have celebrated the completion of their projects at PRELUDE, our annual year-end gallery exhibition. This very popular event provides students the opportunity to showcase and display their work in a gallery setting. The venue inspires an energetic atmosphere where they meet, greet and share their successes with family, friends, classmates, college administrators, Villa alumni and area design professionals. Due to the social restrictions associated with the COVID-19 outbreak, we’re showcasing our students’ work in an online gallery format and thank you for viewing the contributions of the 2020 Prelude Exhibition.
We wish to take this opportunity to congratulate and commend Rachel, Katie, Emily, Danielle, Alyson, Amanda and Maria on their incredible accomplishment. We understand how challenging these past several weeks of the semester have been for each of you. We’re so very proud of the dedication and commitment you’ve shown during this unprecedented time. We hope all of you take pride in all that you’ve achieved, especially this semester and throughout your time at Villa Maria. We know the future will be bright as you pursue your goals and further develop as designers and individuals. You’re forever part of our Villa family and we wish you all the best!
Assistant Professor, Graphic Design
Chair, Art Department
Assistant Professor, Graphic Design
Cloud Karaoke is a fun-filled, safe and judgement-free establishment for people who love to sing, regardless of their skill level. The mission is to provide a warm, welcoming and energetic environment where friends, family, or individuals and can enjoy a night out together. Their motto is to encourage everyone to “sing their hearts out.” Within the main venue, smaller private rooms of various themes appeal to a wide variety of events.
A san serif typeface is used to convey stability and modernity, while the use of bright, intense color palettes and imagery communicate the energy of patrons singing and having a good time. The use of repeated lines provide a sense of rhythm representing bars of music.
Alyson has always been interested in art. As a young girl, she could often be found with a pencil in her hand ready to sketch whatever idea popped into her head. After taking art and design classes in high school, Alyson decided that graphic design was the path for her. She loves working with typography and is passionate about exploring multiple solutions when working on projects. Learning new computer techniques inspires Alyson to incorporate them into her work. She’s looking forward to graduating and beginning a career in visual communication.
Kino Drinkow – Polish for Cinema of Drinks – is themed movie theater where individuals can enjoy the seeing films while enjoying their favorite alcoholic beverages, as well as drinks and cuisine beloved in traditional Polish culture. The brand essence incorporates inspiration from vintage Polish movie posters and aspects of the art deco design movement. The combination of bold sans serif and decorative typefaces, along with vintage 1950’s photos, provide a unique perspective on the visuals. Against the muted and faded backgrounds, the bold red and white text provides contrast to the viewer. Kino Drinkow incorporates a traditional and modern design aesthetic, further providing a unique experience for movie-goers.
Amanda has always been an artistic individual. Since she was a kid, she loved to draw, paint, and create. Her love and passion for graphic design started when she took media communications classes in both her junior and senior year of high school. She gains inspiration from and appreciates the clean, geometric style found in the Swiss style of design, which inspires her work. Since those days in high school, Amanda knew she wanted a career in graphic design and chose to prepare at Villa Maria. As an Olean native, she appreciates the value of her education and looks forward to a rewarding career as a graphic designer.
Deciding to brand a childcare center seemed most relatable for me as I’ve had to go through the process of choosing one for my son through most of my college career. From firsthand experience, I know how challenging it can be to find a trustworthy, safe, and budget friendly center. I realized through my research that many childcare centers do not offer evening hours, which is why I chose to brand Sweet Butterflies, a childcare center located in Kenmore, New York that offers extended evening hours for parents who work late.
My goal in branding Sweet Butterflies was create a bright, clean design that is welcoming for parents and children. I also wanted to create a friendly logo that was easily recognizable. Using two butterflies in the design, help to communicate the brand and create unity and balance within the design. The cool, warm tone down color scheme has been shown to grab a young child’s attention and create a subtle and friendly feel. The script typeface provides a flowing, inviting, but not too serious impression.
Sweet Butterflies offers excellent childcare with highly trained and experienced and certified teachers. They also utilize state of the art technology to enhance the learning and developmental stages of a child. Besides the extended hours, they offer a “Refer a Friend” program for parents to receive a weekly discounts. Sweet Butterflies is committed to creating a safe and fun learning environment for any child.
Katie was born and raised in the great city of Buffalo. As a child, she was creative and loved design without really understanding it. While enrolled in the Advertising Art & Photography program at McKinley Vocational High School, Katie grew as an artist. She also served as co-editor and photographer for the school yearbook. After winning the Buffalo Auto Show Poster Design Contest in 2007, Katie knew graphic design was in her future. Katie loves clean, simple design that inspires emotion and energy.
HOPPED is an organic farm-to-table brewery, bar and restaurant. Most of the wheat, hops, and barley used in beer production and ingredients for items on the menu are grown on the property. For variety, they source premium produce from local organic farms.
I wanted the design to be somewhat more upscale for the HOPPED brand, so I chose to base it off the art deco design movement. During this movement, the gathering and enjoyment of libations were prohibited by law, so choosing this design direction is meant to be ironic. The sleek, angular shapes and dark navy blue and gold color scheme further communicate the sophisticated brand essence and the heritage of the city of Buffalo as a city on a lake and a blue collar town. The primary font used throughout my pieces is an art deco styled typeface, while the secondary font is a condensed san-serif typeface that compliments and unifies the aesthetic.
Rachel has always shown signs of drive and creativity since a young age, whether participating in taekwondo, dance, figure skating or golf. She has always loved art, too. But, it wasn’t until taking a class and joining the yearbook staff in her junior year of high school that she found and fell in love with graphic design. The same can be said of Rachel today. She is always striving to do better and use her creativity in new and inventive ways. After completing an internship she was even awarded a part-time job as their graphic designer.
The concept for Hope Stable Therapy Center grew out of my love and knowledge of horses. The purpose of the Center is to help adults and children relax through interactions with these non-judgmental, gentle giants, while clients receive counseling or therapy.
My goal in branding Hope Stable Therapy Center was to convey a soothing and peaceful feeling. The logo is comprised of a stylized horse head and helps to communicate a modern tone. The combination of serif and sans serif typefaces complement and integrate well with the logo and brand essence of my campaign. The muted, cool colors further convey the tranquil and calming environment of the Center.
As an only child, Danielle was surrounded by supportive family and friends who encouraged her to explore her interests. As a young girl, she felt a passion for art but wasn’t sure what career to pursue. It wasn’t until she took an introductory graphic design class in high school that she found her answer. There, she learned the basics of graphic design and fell in love with it. She went from creating artwork on paper to building extraordinary computer-generated art and design. As she approaches her graduation from Villa Maria, she is excited to see where her creativity and passion for visual communication will take her.
360 Organics is a family-owned farm located in northern New York State with a passion for growing quality food and feed employing sustainable practices. Developing a new mindset in agriculture, they’re committed to giving back, not taking. 360 Organics strives to leave the environment and soil better than they found it for future generations. Having grown up on a farm, Maria wanted to show how clean, high-quality products are cultivated by dedicated and honest farmers. This is reflected in the branding of 360 Organics through simple typography and elements, complemented by brilliant and beautiful colors found in nature.
Some call her an accidental designer, and others say she is a farm girl turned graphic designer. Growing up in upstate New York, also known as the North Country, Maria developed a great love of the outdoors, which oftentimes inspires her work. Maria first became interested in art working along her dad, a fine woodworking craftsman. During this time, she learned to love the beauty brought about by simplicity, instinctive creativity and attention to detail. Her all-time goal is to create design that inspires people in their everyday environment, initiates change and brings beauty to the ordinary.
Major Cool Off
Major Cool Off is wonderful ice cream shop in Kaisertown with a welcoming vibe and fun environment. It has been a family favorite destination for years with aesthetics in need of unity and refreshment. Amping up their look with a more modern feel balanced with retro design seemed to be the upgrade they deserved.
The new look is comprised of saturated and bright colors, crazy shapes, patterns and visual energy which are often found in the pop design style of 1980’s. The foundational color scheme is balanced with tints and shades of primary colors that were often used in this iconic era of design. The logo has been reimagined using a cursive, retro-styled font to help convey the “feel” of ice cream, while the colors further communicate the optimistic, lively and family-friendly atmosphere.
Throughout her life, Emily could always be found with her head in a sketchbook. She wanted a career where she could express her creativity and considered becoming an illustrator. But, after designing the morning announcement slides for her high school, she found her true calling of working with type, image and color. It had become clear – graphic design was the path for Emily. After looking at many colleges for the right fit, she found Villa Maria which became her new home. After many collegiate awards and accolades, Emily hopes to continue sketching and have a long career in visual communication.