Our Athletics Identity
Meet the New Villa Viking
Created by Rickabaugh Graphics, who also designed brands for The Ohio State University, the University of Wisconsin, and Vanderbilt University among others, the new Villa Vikings includes a primary and secondary logo and wordmark in one and three colors. The primary mark, consisting of the new helmeted mascot with inward curved horns and long pointed beard under the wordmark uses the college’s existing white and blue primary colors and gray and green as secondary colors.
Thank you to all of our students, faculty, staff, alumni and community members who helped develop this new identity with your votes and feedback.
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How It Worked
Announced in January alongside the return of the athletics program to campus, the mascot contest began with open submissions. After collecting the submissions, the field was narrowed to 32 possibilities in February. Each subsequent week included another round of voting, reducing the field by half until the final four remained in early March. After one more week of voting, there was a clear winner.