
DIFFERENCES BETWEEN POPULAR MAGAZINES AND PROFESSIONAL OR TRADE JOURNALS
POPULAR MAGAZINES are aimed at a general audience. These are titles that you might find at a newsstand.
- articles are usually written by professional writers or journalists
- there are usually no bibliographies
- often written like a story
- published by commercial presses
- used to inform, update or introduce a topic to a general reader
- examples include Time, Rolling Stone, Newsweek
PROFESSIONAL JOURNALS are aimed at scholarly readers such as professors, students and researchers.
- journals usually have narrow subject focus
- articles are written by people in the field
- articles often have references or bibliographies
- often published by academic or association presses
- often include original research, reviews or essays
- examples include Young Children, Nutrition Today, Harvard Business Review
TRADE JOURNALS are aimed at practitioners in a particular profession, trade or industry.
- published by professional or trade associations
- useful for examining issues in a particular profession or industry
- examples include Advertising Age, Learning, Managing Office Technology
SENSATIONAL PERIODICALS are aimed to arouse curiosity and cater to popular superstitions. They often do so with flashy headlines designed to astonish their readers.
- language is elementary and occasionally inflammatory or sensational.
- assumes certain gullibility in their audience.
- comes in a variety of styles, but often uses a newspaper format.
- examples include Globe, National Examiner, Star, Weekly World News
|